The Retreat Newspaper Brand Identity and Newspaper Design

Filed under: Brand Identity

Industry: media, print newspaper

Concept: classic, feminine, nostalgic

Date: winter 2024

The Retreat by Carley is a monthly creative and wellness newspaper. The founder, Carley, reached out to me wanting a brand refresh for her brand and the design for the newspaper itself. She needed a cohesive typography suite, templates for each column of the newspaper, creative direction, and of course some fresh new logo elements.

After countless inspiring Zoom chats and a flurry of voice messages sent back and forth, we were finally able to land on that ultimate sweet spot just in time for the January issue's publishing day.

This rebrand bridges the gap between brand and community, creating an experience that feels personal and aligned with the needs of The Retreat’s loyal readers.

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